When wine & women meet

Over the past year I have been struck by how far along the road to feminine equality our industry in Australia has come & just how far we have to go.   I use this word ‘feminine’ deliberately as we should be able to still be feminine without evoking the classic ‘girly’ profile in a once male dominated, and to some extent still is, industry. However, it seems that to acknowledge that females can approach wine quite differently to the men in our lives brings out some very strident voices to the contrary.

When one of the first female skewed websites launched last year, Sip Your Style was greeted with mixed feelings from some. It was almost if an invisible line was crossed. Some reactions were more along the lines of a snide giggle behind the hand but most people were supportative. The perception of some of the naysayers seemed to be along the line that any wine website that was primarily targeted at women would be ‘dumbed down’, the reviews …

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